As many of you know, newly-wed Corey Rudl was killed last year in a race car accident in California. The young Canadian Internet guru started selling automobile parts and a related e-book. He later created the Internet Marketing Center in Washington State now operated by Derek Gehl. Derek has written an informative article on using testimonies on your web pages. You can read it at http://www.marketingtips.com/newsletters/. The Center achieves their articles so you should be able to read many other informative articles there. Many of you probably have a copy of "Insider Secrets to Marketing Your Business on the Internet." I call this the 10-pound Wonder. You can try a copy for 30-days free by going to: http://www.marketingtip.com/t.cgi/802087/free. Here in Idaho, everything is done by word of mouth. Farmer A: Where did you buy that car, Joe? Farmer B: I bought it at ALC Motors (I hope there is no ALC Motors. Whoops! There is an ALC Motors). Lets start over: Farmer B: I bought it at Lower Slobtobravans Motors. Dont go there. They are a bunch of crooks! Farmer A: Doesnt everybody know that? Why did you go there? Farmer B: I saw the car on their lot and I fell in love with it. I took my chances. Farmer A: Well, have you had problems with Lower Slobtobravans? Farmer B: No. They were great. They gave me a guarantee that I didnt ask for and told me that if anything at all goes wrong to call them. I did see a scratch that I hadnt noticed but they fixed that. They even gave me a loaner while the scratch was being repaired. Farmer A: It looks like theyve made some changes over there. Farmer B: Well, you know the old man died. His son-in-law took over. Farmer A: Well, why did you call them a bunch of crooks? Farmer B: Well, they have the reputation, dont they? My point here is that once a company gets a bad reputation, it is hard to overcome. If a company is new, it has no reputation. It must establish a good reputation to promote sales. The way to do that on the Internet is to put testimonials on your web pages. Read the article to get help in that area. When you see a sign on a store that says, Under New Management, what does that tell you? Well, it might simply mean that the joint is under new management, but it might mean this: The Old Management Was Lousy! A lost reputation must be regained. On the Internet, you can just change the URL of your website and the name of the company. Im sure that shyster webmasters do that all the time so that they can swindle more suckers. It is better to improve your services and obtain new testimonials. After all, you cant keep moving around hurting people without the word getting around. The End |
