On Demand is an interactive service that is available exclusively with digital cable services. Movies on demand are cheaper alternatives than a family night out at the movies. On Demand is also more convenient, letting cable customers pick up the remote and choose movies and TV shows they want to watch from a large menu of choices. Rather than airing the movie, your cable company is basically hand-delivering each customer a copy for themselves for 24-hour viewing pleasure. No one else is seeing the same thing at the same time, unless the neighbor just so happens to select the same exact movie.

Renting movies on demand gives you access to hundreds of movies instantly, from new releases to classics, all at the touch of a button and right from the comfort of your own home.

Movie on demand works with the VCR or DVD player but only with digital cable subscribers who have this available in their area. On demand maintains a library of both movies and TV shows, all of which are readily available for your choosing, at your convenience. This library is actually a large digital storage system made up of video servers and various telecommunications networking technologies. Many of the on-demand movies are available on a pay-per-view basis at a cost that is equivalent to renting from either the video store or from online rentals. The rental fee is simply charged to your monthly cable bill. And for some on demand choices, theres no charge at all. On demand also offers subscription on demand, allowing subscribing viewers of channels like Starz, HBO, or Showtime to watch both movies and shows from those networks in an on-demand fashion as well.

Available through your digital cable provider, you can use your remote to access the movies-on-demand channel found on the same digital cable on-screen program guide that displays all of your TV channels and schedules. From there, simply scroll through the movie listings (normally sorted by genre), make your selection, and thats it. Youre done. There is no driving involved or any late fees to worry about. There isnt any waiting for movies to arrive or the need for downloading; you access your movie through your cable box as soon as your selection has been made. A press of the play button starts the movie. Youll have access to your chosen movie for a full 24 hours, and you can watch the movie as much as you like within that 24-hour viewing period. You can even pause, rewind, and fast forward as you watch it just as you would for other movie rentals.

On Demand is growing fast. With movies on demand, you have the power to watch the movies and other programs you want to see, when you want to see them. There is also a parental control feature that allows you to place locks on the ratings, channels, and titles of your choice simply by using your remote control. With On Demand, youre in control. Its never been easier to relax and enjoy a movie. No more waiting for lengthy movie downloads, for DVDs to arrive in the mail, or long lines at the video stores. Gone, too, are the days of video store shelves, wading through a wallet for a membership card, and late fees. Instead of renting a movie from the video store, online, or from movie downloading services, more and more people are opting for movies through On Demand cable services.